search eninge optimization

SEO web-design: Use these tips for a high-flying online portal

To make it big online, your website must be designed as per the best search engine optimization (SEO) practices followed the world over. This is essential because a website that isn’t search engine-friendly might never be visited by the people and hence, no return on investment (ROI). search eninge optimization

Tips to build an SEO-friendly website

Here are some of the elementary principles that you may take advantage of as part of the solution for an optimized web-design:

  • Use scripts outside the HTML document – At the time of coding for your website, ensure that all the JavaScript and the CSS codes are placed outside of the HTML document. Basically, search engines consider and rank a website according to the content placed in the HTML document.Both JavaScript and CSS may delay the search engine bots from crawling your website since they are usually placed ahead of the actual HTML-based content. In reality, crawlers like to get unhindered access to the actual content and so, make sure this condition of theirs is fulfilled to the maximum possible extent.
  • Set-up an SEO-friendly website navigation – If you use Flash for navigational purpose in your website and don’t have the requisite knowledge or expertise to make that accessible as well as web-crawler friendly, then that could spell trouble for your website. The fact is that search engine bots face immense difficulty in trying to parse or index the content of any Flash-based websites and the same would hold true for yours as well.If you’re so adamant to get those fancy effects in your web-portal, then instead of using Flash so profusely, you may opt for some other better web-development languages like JavaScript and CSS, without risking your search engine rankings in return.
  • Design SEO-compliant URLs – Another best SEO practice is to have URLs that are user-friendly as well as search engine-friendly that aren’t difficult for the bots to crawl, take for instance, query strings. The most suitable URLs are those that contain the relevant keywords that best describes that content in it.However, you need to steer clear of some content management systems (CMSs) that generate URLs with numbers and special codes for the web-pages. Any suitable CMS would enable you to modify as well as beautify your website’s Uniform Resource Locators (URLs).
  • Use easily indexable content – As far as website content is concerned, it is of great importance to have the best possible content on your online portal. It is the lifeblood of any website and the staple food for the search engine bots.

So, while designing your website, make every effort to have a proper, functional structure to put up the content on your website such as headings, paragraphs, links and so on. Actually, website with minimal content are found to face a lot of hurdle to come up or even show up in the search results. Most of the time, this kind of helplessness could be avoided by having a proper plan for the content to incorporate during the initial stages of designing the website. Author Bio: G. Adams is a financial writer and contributes his articles to different blogs and websites. He is associated with several finance communities as a Guest author and forum member.

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