Conversion Rate Optimization

Tie the qualitative data for the perfect Conversion Rate Optimization

Do you want to see a 50 percent more conversions through your current efforts and amount spent on your monthly paid search? Would you like to receive a fat bonus and a significant increase in your campaigns? If yes, then read ahead.

To leave your competitors behind and get more impression volume, you can now easily spend a little more on bidding the keywords that were a little costly early.  

Conversion Rate OptimizationFor online marketers, the benefits of CRO(Conversion rate optimization) are endless, however, you should be able to apply the CRO correctly to get the perfect results and improve the testing success rates. Therefore, before you begin with the testing, it is essential to take correct steps to set yourself up for utmost success. Before you start with an ideation for CRO, its best to gain solid understanding of a qualitative and quantative data. This helps in further developing a right frame to brainstorm, whenever you want to execute a new tactic on your account.  This ensures better chances of succeeding.

Integration of the Qualitative Data

The tests are based on the analytics data and because of the performance of numeric metrics and the performance of KPIs, it has become certain that we cannot be neglecting the importance of the data. However, to get the highest profit potential, it is important to understand the qualitative understanding. Qualitative understanding includes understanding customer requirements, needs and how well they are interacting with your site.  

Following are some of the questions that will help you understand your customers needs and help you to further effectively communicate and convince your customer to purchase by removing any previous elements that were prohibiting your site to produce desired conversion rate. 

  • What is making your customers purchase your product?
  • What is it that they are missing if they are not buying it?
  • What opportunities will your product provide them with?
  • What is the main reason or motivation behind the purchase?
  • Have they tried buying the similar product before?
  • What benefits or advantages they see after buying your product?
  • How do your customers plan on using the product?

To get a better understanding on what has worked for your in converting customers and you can learn more from your current customers by asking them the following questions:

  • How did your customers find about you?
  • What did you customers like about your landing page and ads?
  • What information did they like on your page?
  • If there were one thing that they want you to change about your site or landing page, what would that be?

To understand why people who visited your website and did not purchase, you would like to ask the following questions:

  • Why did they not purchase from your site?
  • Were they able to find everything they were looking for on your website?
  • Upon visiting your website, they wanted to purchase or chose to purchase from the competitor’s website?
  • How could you have persuaded them to purchase the product?

Another way to get a better understanding of why, what’s, and How’s on the conversion rate, it is also essential and helpful to look through the competitor’s website.

How to Gather Qualitative Data

Gathering data can be done with the following ways:

  • Get connected to your customers personally: Invest some of your time in calling and getting connected to your customers to have them answers questions for you. This way, you can suddenly give a good push to the conversion rate.
  • Ask your representatives: Have a meeting with the top performers from the customer service teams and sales team to get their inputs on the sales and how to improve customer experience and get more sales. Always ask about the complaints they are getting to work on the weak points of your site.
  • Analyze on site behaviour: To understand customer’s behaviour, have the software like CrazyEgg and ClickTale installed on your site, which captures where all your customers clicked and also provide you with small snippets as they navigate your web pages.
  • Incorporate Surveys: You customer service team can provide your customers with free tools like SurveyMonkey, which enables customers to enter into sweepstakes to win gift cards. 

SEO for Graph Search Engine (Explained)

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Facebook’s newly launched Graph Search facility has been making waves for its smooth interface, comprehensive features, ease of customization, and its ability to nurture a greater rapport between users. That’s not all – Graph Search has also opened excellent Search Engine Optimization (SEO) opportunities prompting general users and even businesses to reinvent their SEO strategies.

Here’s an overview of the importance of SEO for Graph Search and the best tactics to adopt for search engine-related success:

Greater SEO Visibility

Graph Search uses Microsoft Bing to output results within the Facebook environment concerning people, shared photographs, addresses, and common interests. With over a billion users as well as millions of images, posts, links, and videos exchanged regularly, the Facebook ecosystem is indeed a superlative domain to concentrate one’s SEO campaign upon. In addition to the above, if an enterprise active on Facebook is able to create and manifest exhaustive enterprise-related data, there are greater chances of the accompanying products and services featuring high in search results and becoming popular eventually.

More Distinctive Search Results

With Graph Search, users are assured better and highly personalized search results mainly owing to the boosted “combination-search” facility. This facility allows users to input multiple terms in the same search function thereby making for a more unique search experience. For example – a user may desire to know how many of his or her friends like eating Chinese food and also watching adventure movies. (These preferences have, of course, been inputted by users earlier on via likes and comments.)

Display of Search Recommendations

Graph Search has been tweaked to engender search recommendations in the search bar. This will promote faster web searches leading to enhanced overall searches.

Benefits for App creators

Graph Search is especially advantageous to app creators because the engine will now display results founded on an app’s name. Moreover, well-liked applications will also indubitably feature in combination searches making them more prominent and searchable.

Benefits for Advertisers

The entire Bing-enabled search mechanism has been primed for advertisement display. Advertisements in search results can be targeted towards particular categories of users and consumers making for a more dynamic SEO environment.

Specific Suggestions for SEO Success

a) Develop Your Company Page:

At the outset, note that it is not mandatory to possess a dedicated Facebook page as your enterprise can still feature in search results if it is liked and commented upon positively by Facebook users. Nevertheless you would do well to generate and maintain a smart-looking and exhaustive enterprise page to be more visible and highlight your products and services in a better manner. Recommendations in this regard:

  • The more professional-looking and inherently high-quality your company page appears, the greater the SEO interest it will attract. Hence make the page visually appealing and content rich.
  • Ensure that fields pertaining to enterprise name, type, URL, address, products and services, and “About” section are duly populated with accurate data.
  • Ascertain that the information is relevant and that it is updated from time to time.
  • Analyze your fan base minutely and work assiduously to meet their tastes and expectations.

b) Harness Facebook Tools Effectively

Facebook entrenches several enhancement tools; you are forcefully advised to utilize these for:

  • Developing and accessing your dedicated page.
  • Personalizing the look and feel of your company page.
  • Molding various settings such as administrative rights, usernames, alerts, and privacy.
  • Redressing security concerns and software-related issues.
  • Enhancing the functionality of apps.
  • Editing your followers’ comments.
  • Generating usage statistics.

Conclusion

Now that Graph Search has taken off, care has to be seen that all enterprises get a level playing field and that established organizations do not undercut emerging entities. Facebook have realized this and are formulating authoritative rules to ensure conformity and order. Overall, the sheer usage and influence of Facebook will continue to witness heightened SEO-related success.

SEO for Podcasts (Explained)

It goes without saying that you need to have a good flow of traffic to your e commerce sites to generate revenue. There are several means of doing that. Most people would say Blogging, but is already becoming old hat. Move over blogging, hello Podcasts, the new kid on the block.

What is a podcast?

The word podcast has been coined from broadcast and iPod. It refers to a series of audio, video, PDF or ePub files broadcast in episodes; subscribers download these files via web syndication or stream them to their mobile devices and computers. These can be stored locally on the subscriber’s devices for viewing or listening even offline.

Many entrepreneurs are now turning to podcasts as a way of building their brand and popularizing their products. As you can have audio and video content in addition to text, podcasts present unique opportunities for entrepreneurs; they are an ideal choice for delivering content to your target audience.

But how do you ensure that people will find and subscribe to your podcast when there are so many out there? The answer lies in implementing SEO, just like you did for your blog.

Let us take a look at how you can implement SEO for podcasts to make it more appealing to search engine spiders:

  • First and foremost, ensure that the content of your podcast will be of interest to your audience.

  • The name of your Podcast must include words most searched for by users in that niche.

  • Give your podcast a brief but riveting description; these are always sought by search engines.

  • Give good ID 3 tags to your MP3 files; these should include keywords. ID 3V2 also includes support for URL fields and comments. While these tags are not yet being picked up by search engines, they will soon be, without a doubt, as specialty engines and software tools are already doing it.

  • Write a synopsis of your podcast and blog it! Be sure to incorporate your most vital keywords in the first few lines of your text without compromising the readability and attractiveness of the post.

  • You could also consider requesting members of your audience who directly link to your MP3 file to blog or guest post about your podcast.

  • Think about using a transcription service to extract excerpts or transcribe your podcast entirely. Segment your transcription and put each section into different web pages. Ensure that each page has a keyword rich title relevant to that portion of your podcast and link to the MPO3 file from each page. There are several transcription services available; all you need to do is send over the MP3 file or the URL and you will receive a Word document of the transcription.

  • Submit your podcast to podcast directories and specialized search engines.

  • To make your podcasts more interesting, showcase interviews with prominent people in the industry, customers who have used your product and so on. They could be phone interviews too; after all it’s a recorded audio file.

  • Talk about your podcast and make people around you aware of it. Podcasting is still a new method and there may be a lot of people who don’t know what it’s all about. Ensure that people in the media and bloggers are aware of your podcast. Request them to link to your podcast in their blogs or write ups.

  • Just as you would for your blog, share links of your podcast on your social networking accounts like Facebook and Twitter. Social sharing will ensure that a wider audience is aware about your podcast.

I don’t profess that these are the only tactics you can follow to implement SEO in your podcasts. But this list will certainly set the wheels of thought rolling in your brains, so you can also come out with more ideas. Be creative; think outside the box; be different; your site will get noticed, and linked to.

 

Pinging for SEO (Explained)

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Wonder what pinging in SEO is? Want to know the importance of pinging for SEO? Want to know how often should one ping? Read on and you will know everything that you need to about pinging…

What is pinging? Is it important for SEO?
In simple words, pinging is the processes of letting the search engines know that there was a recent update on your website. The main goal is to increase the probability of your website getting indexed by Google, Yahoo, Bing and the likes. So yes, it is important for SEO benefits.

When should you ping?
You may ping when:
You want your newly incorporated keywords to be indexed by search engines
You have got a backlink from a reputed website
There is any recent content update in your website

Types of content which you need to ping
If you are a seasoned web master, then you will probably know when to Ping and how to Ping. But if you are a newbie then chances are that you have just started to pick up the internet marketing terminologies. And if you are a blog owner who updates his or her blog regularly, then you should know how to ping, if at all you want to notify Google that there was a content update on your website or blog. Here is what you need to do. The first step starts with quality content creation. The content can be anything ranging from texts to images to videos or any valuable piece of information that is useful to the audience.

Steps to Ping your content
Pinging is a simple process that can be accomplished in minutes. When you have updated any informative content on your website, the next thing you need to do is go to a pinging website and enter your URL and a little bit of information like: which category your update belongs to, the title of the newly added content, and the pinging service which you would like to choose. Once you’ve filled out the details, click the submit button. That’s it! You have finished pinging.

Pinging websites
Here are a few popular pinging websites where you can ping your website or blog whenever there is an update:
http://pingomatic.com/
http://pingler.com/
http://www.just-ping.com/
http://feedshark.brainbliss.com/

In what way would Pinging boost your SEO efforts?
Pinging helps your SEO efforts to a great extent by alerting the web crawlers (also called spiders) that there is a new content in your website or blog for people to check out. Once the spiders start crawling your website, the probability of your website getting indexed for the relevant keyword and long tail search phrases increases. Besides the keyword appearance, various other factors like the quality of your content, your website reputation, traffic, and the number of backlinks to your site will also determine the chances of your website showing up in the top 10 Google search results.

Pinging will help search engines find your website much faster. So regular pinging gives you a great advantage over the sites with fewer activities and lesser pings. When your website gets indexed by the search engines due to regular pinging, it will automatically help drive more traffic to your website. So Pinging helps you in two main ways.

Tips to be followed when Pinging:
Use a fake name for Pinging purposes
Let your gender be neutral. That is, have names that don’t express your gender
Keep changing your Pinging Alias every now and then. Most importantly, don’t share your passwords with anyone

A word of advice: Pinging is a useful activity, but make sure you Ping your content only when there is an update in your site. Unnecessary pinging might lead to Google tagging your website as ‘spammy.

 Tanya Hansen, a freelance writer for Homesecurityreviewsite.com – offers full home security to help protect your family, assets from burglary and other crimes. Home Security Companies

Content Curation for SEO (Explained)

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Ever heard of the term “Curated Content”? No? Okay this post is designed to enlighten you on everything that is related to it. Basically, Curated Content is an effective tool that is used by web masters to improve their search engine rankings. By subscribing to the Content Curation service, you can get fresh content posted on your blog site for a nominal fee that’s charged by the Syndication service.

It’s mandatory that any website that intends to climb to the top of the search engine rankings or stay at the top should publish fresh content and keep updating their sites frequently. As hiring a pool of writers and getting the content written can be highly time-consuming it’s imperative that you have a powerful system in place to take care of all those – and that’s where the technique of Content Curation comes in.

Using this Content Curation, you can deliver the right kind of content and adopt the right kind of online marketing strategy that your target audiences love – and all that can be done in half the time.

Content Curation Explained

As we all know, a museum is a place where all the rich and valuable things from the past are collected and preserved carefully. A content curator is one who does the same for your website. A smart content curator is one who uploads a post chosen from the day’s or week’s best blogs pertaining to your niche industry. The name given to this technique is ‘aggregation.’

Here are some common ways of looking at a Content Curator:

Distill – This type of content curator is one who looks to bring more clarity on a chosen topic and make it more understandable and appealing to readers. One great example was the recent Penguin Update that spurred a lot of confusion among the web masters and SEO experts. So there was a need for someone to come up with a clear and concise explanation to make the web masters understand the entire concept. Though there were a range of posts on the Penguin Update during that time, the post published by Pierre Zarokian was one that really stood out to many, if not all.

Mashup – The primary role of Content curators in this category is to cite references from multiple reliable sources and craft a content that is original by itself. Besides the references, it also requires the writer’s own creativity to come to the fore – as that’s how he or she can make the content more appealing and interesting. Mashup Content curators are those who can also look for external factors pertaining to the subject under discussion and craft compelling posts.

Chronology – These types of Content Curators are those who intend to put together a rich source of data from the historical timeline of a product or an event. Not too long ago, the timelines SOPA and PIPA were established by the Center for Rights. The action explained how these laws resulted in a mass protest by the internet world. A Chronological Content Curator is one who has to collect accurate information on those grounds and present it to the readers in an easy and understandable manner.

Elevate – A Content Curator who falls under this category is required to give a deep insight on a chosen subject based on his knowledge that he had acquired over the years by regular reading and detailed research habits. The curator might pull out details from various reliable sources and craft compelling content on various topics such as Negative SEO, Google Bowling etc. It basically involves creating a web of valuable information centered on a particular topic and presenting the most accurate information in a reader-friendly manner.

These are some of the important types of Content Curators you probably wanted to learn about and how each of them work.

Let’s shift our focus to how hiring a Content Curator would help a website owner.

Benefits of hiring a Content Curator:

Create valuable content – The primary role of a Content Curator being to discover and compile information-rich content, it would help your visitors find what they are looking for in your website.
More inbound links to your site – Besides posting valuable content on your site, a Content Curator also ensures that you get a good number of inbound links to your site.
Social media popularity – When the readers like, tweet, and share your content on the social media sites, there is an increased chance of your brands getting more exposure on the social world of internet.

SEO Guidelines for Developers

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It is hard to ignore SEO if you have a website online, because it acts as the main source which brings success and the much needed recognition to your business. And equally important is the appearance of your site to the customer and to the search engine. The hard work that a web developer puts in plays a key role in deciding the success and failure of any campaign. Developing a site is an art which needs much attention. Hiding and cloaking words, using the same type of text throughout, using the same color and so on portrays that the developer is poor at designing. A lot of creativity is expected from the designers. Let us take a look at some of the guidelines that will help you in developing:

  •   The fact is that, most of your visitors are directed by search engines. So, it is highly important to give them the most priority in every single field. If you are designing something that is going to go live on search engines, you need to think twice if the search engines will approve of it. Imagine search engines like any other customer and think how spiders will react to changes that are made to your site. Make changes so that positive things happen.
  • You might ask me, what does the speed of a site have to do with SEO? When you give it a deep thought you will understand that it has positive effects on various areas. It helps in improving the number of page views, decreasing the bounce rate and helps you achieve a higher rate of conversion. Several add-on plug-ins are available for browsers like Chrome and Firefox so that developers like you can make the maximum use of it. Test the speed of your web-page and make necessary changes immediately.

  • When URLs are created, you need to keep in mind the customers and the search engines. It is best advised to keep the URLs very close to the root directory. Use hyphens or underscores as separators between numbers and words. There are still a bunch of people who practice navigation using URLs. So, it is vital to keep it simple and clear.

  • If you are posting images make sure to give it a meaningful name. Have you noticed the naming conventions of images taken in mobile phones and digital cameras? For example: It will be like DSC000451 and so on. When you are using such images in your site it is necessary to change the name to something that makes sense to the spider.

  • JQuery is most commonly used in websites as it improves the customer’s experience. If you use Flash or JavaScript, search engines will not be able to view the content. Hence, it is best suggested to include a <noscript> tag to pages that need to be indexed by the search engine. The content has to be tagged between <noscript> and </noscript>.

  • Social Media sites play an important role in every part of the World Wide Web. Using Facebook, Twitter, LinkedIn, Google + and other social sites on your website is one of the best efforts to increase your visibility. Social networks have to be handled with care and never pass messages that are irrelevant. Supply your customers with widgets and tools so that your content can be easily shared.

It does not matter whether you are developing or hiring a developer to design your website, but all of the above mentioned tricks would do magical things. Aiming at appearing on the first page of the search engine results is no more a dream.

Check Out The Latest 8 SEO Updates To Outshine In 2013

Search Engine Optimization or SEO is such a strategy for Internet marketing which can make or break the image of your business. If you continue to employ age-old SEO tactics, then it’s just impossible to market your website successfully. Staying updated is the key for success in SEO. So, in this new year, you must check out the latest SEO updates to kick start 2013 on a great note.

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8 SEO updates that you must not miss out in 2013

Here goes the list of 8 latest updates that may be a great help for you to excel in SEO:

  1. Try guest blogging: In guest blogging you need to publish your articles on other websites and blogs. Through guest blogging you can draw attention of more and more people. Quite obviously the visitors to your website will increase and the traffic will be improved significantly.

  1. Take care of author rank: This is the most recent update from Google. Now, the bloggers will be ranked according to their efficiency and quality. The factors which are checked to judge the competence of the author are knowledge of the industry, domain expertise and active networking. Prepare superior contents and then connect them with your Google+ account through authorship markup. This will help you to get an impressive rank.

  1. Know the humanized ranking system: The time has come for more humanized search experience. Significant search engines like Google, Yahoo and Bing are taking concrete steps to make search results humanized. So, it’s quite obvious that the despicable black hat SEO techniques will bid adieu now. Apply permitted white hat SEO techniques to survive in this more “human” environment.

  1. Concentrate on content marketing: You need sufficient backlinks for effective Internet marketing. The question may arise how to get maximum backlinks. Well, effective marketing of influential content ensures adequate backlinks. You must publish excellent and informative content on your blogs and websites. This is really effective in earning backlinks.

  1. Exploit social media: The importance of social media in search engine optimization is known to all. In 2013, the influence of social media is expected to grow more as the number of users will increase surely. You must concentrate on developing the appearance of your website in social platform. Through social media you can reach up to the mass and spread the word in your favor.

  1. Check out Panda and Penguin updates: In recent times, Panda and Penguin these 2 updates have created a stir in the world of SEO. These two updates target websites which don’t have enough satisfying content and unfair means of getting backlinks. So you must be careful about these updates. Don’t publish only advertising content on your website. Remember, if the content on your website will not be good in quality, then your chances of getting tracked by Panda update will increase. This is definitely not desirable for you.

  1. Take care of quality and quantity: Quality and quantity both are equally important. Specially, the Panda and Penguin updates make it more essential to maintain quality and quantity simultaneously. Provide sufficient information in your posts. Also keep in mind the quality of your posts.

  2. Improve the mobile search: Browsing through mobile has become a common thing these days and this craze is increasing day by day. It’s better to get accustomed to this trend and concentrate on improving the mobile search option. Focus on improving the mobile friendly content delivery. You must also take care of the presentation, text layout and your post design. In short, you must design your website in a way which is suitable for both mobile and PC searches.

 Follow these updates and shine through perfect search engine optimization.

 
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Benefits of using LSI Keywords for SEO

Latent Semantic Index, more commonly known as LSI is one of the best techniques that anyone can use to get a better search engine ranking. The first question that will strike you when talking about LSI is how they help webmasters get better page ranks. Before we answer that question, let’s under LSI better and let’s start with an example.

Say, your website is into the business of mobile phones and other handheld devices like iPad, iPhone and tablets all falling into the same genre and you would like to be ranked for the keyword phone. Phone, you must remember is a very common word and competition will be of the highest order. In fact getting your site ranked on the top means spending lots of money and resources, but still the benefits will be least, because you are into a special market where you cannot service users’ demands for all phones.

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When visitors come to your site and see the limited range, it will lead to disappointments and eventually you may lose them over a period of time. Therefore, you need to be more specific with what you have to offer, and it should be exact. That is where LSI helps you, because, instead of using a single word, you will be using a group of words that make sense to your product lines. Remember that is also the way users make queries in search engines.
Here are some benefits of using LSI in SEO.

1. Using keyword phrases called LSI will keep you safe from being labeled spam. The reason for that is you don’t have to repeat the same word again and again making your content look like it has been written for SEO. By using other closely related word, you will not only get linked to a plethora of other queries, but you will also be delivering what is there in the LSI keyword.

2. LSIs often use as many as 6 words contiguously in a phrase like form and when you write content, you can rearrange these words keeping in tune with the common ways in which users make search query. By now you must have seen the benefits, it give leeway in writing your articles plus use the same query words many times over and still be not caught for spamming search words.

3. The average time readers spend at your site is an important measure of your websites strength, and if your readers find they find your content readable, chances are they will leave your site just as fast as they come. To keep them interested, you have to come up with acceptable quality to your writing which you can do only if you can combine and recombine a select number of words in many different ways, and that only LSI can do, don’t forget.

4. To keep readers engaged, you must have varieties to your content, and still stick to your chosen topic. Since LSIs are capable of being rearranged in many different ways, with some are all the words in the LSI included, you can get hundreds of different phrases which you can use in many different unique contents, and still keep your readers engaged. That is double advantage for you – you retain your readers, plus you comply with search engine requirements as well.

5. To be well ranked in search engines, your website’s content must keep changing regularly. Static pages find little favor with search engines because they are considered as stale for their readers. Don’t forget that search engines like Google, Yahoo, Bing and others depend upon revenue to keep going and fresh content means more places for them to place advertisements. Although you may not like to hear this, you will have to contend with reality. LSI contents ensure many different ways of saying the same thing in many different ways when one would suffice. It is a mutual benefit to you as well as to search engines that will showcase you to the world.

Expert Tips: SEO for your Tumblr Blog

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 Tumblr is one of those sites that have not been recognized as a medium for SEO. However, this site has the potential to help you optimize your blogs. The blogs that you post on Tumblr are also indexed and ranked by search engines like Google and shown in search results. Many bloggers feel that there’s hardly any place that you can think of optimizing in your Tumblr blog or Tumblog. Let me tell you that you CAN optimize your Tumblogs and bring them as one among the top search results, if you follow the SEO strategies given below. Those who are out there to venture into every territory that will provide you opportunities to optimize your blog might want to read on to know how you can do it.

1. Craft a compelling keyword and include it in the title. Make sure you have a custom URL for each of the posts and incorporate the best keyword in the title. This keyword should be the essence of what your post conveys.

2. While adding pictures or images, Tumblr will pop out a description window. Always provide a crisp and clear description in this window to ensure that the crawlers read your description. Not to mention that the description should be keyword rich.

3. When you link your blog text to external content, provide descriptions for both the content being linked and also the content in the external link. This way, you will be able to insert more keywords than otherwise.

4. Search your theme’s HTML for a meta tag description. If it is not there, add it, and you should check this every time you update your blog. It is advisable to use instead of the {block:PostSummary} because the latter often turns out to be erroneous.

5. If you don’t have a sitemap for your Tumblog, prepare one and send it to Google Webmaster Tools. Your Tumblog is one out of the million others with similar content. Therefore, if you want your content to be indexed automatically, it is best to submit a sitemap so that Google doesn’t fail to index each of your posts.

6. Insert a keyword that best describes your blog in your domain. As every post will have a unique domain, you will have to find the right keyword to be used as the domain. It will be more beneficial if you could keep it short by eliminating unnecessary words and using only those specific words that will help understand what your blog is all about.

7. Under the Posts section, you will be able to add social bookmarking tools. It is essential to add these tools to your Tumblog because it will help your posts travel outside Tumblr and catch on with other social networks.

8. The header in the main page will be the first thing that will be noticed, so, keep it in size H1 and as the visitors click on it and navigate to the blog content, you will have more important things that you will want them to notice. Therefore, keep the header in size H2 in the blog page. The other important things like the subheadings can be set in H1 in the blog page.

9. If you want to provide a link that will take visitors to the first page of the blog, let it be the title rather than something that doesn’t help insert keywords. Therefore, link the title to the main page if you want to provide one.
10. It will be more helpful if you can use keywords in the permalink URL. To enable this, look under the Advanced Settings and enable the Use Descriptive URLs.

Following these will help you optimize your Tumblogs. Also, make sure that you have turned on the option that lets search engines index your Tumblog. These strategies will shoot your Tumblog to the top search results.

SEO tips that could change your website for the better

It goes without saying that you need to have the best SEO strategies in place so that your website features amongst the search results of top search engines like Google and Yahoo. Google has been working a lot on developments. It’s hard to anticipate what’s yet to come, but there’s certainly a lot more to come than you can possibly imagine. It’s better to implement the strategies mentioned below than thinking about what Google could have in store for you.

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Diversity

It is never without diversity that you’ll be able to make SEO work for your website. It is highly possible that you might not have thought that way before, but it is high time that you did. Diversification is the need of the hour and this will push your website to such high levels of popularity. The following are the strategies that will help you give your website the necessary boost. The 5 ways of diversification mentioned below see that your website is all prepared to face the competition that’s going to come its way in future.

•    Diversification of the Anchor Text – You wouldn’t want your anchor text to look like a spam, would you? Further, there is nothing natural about it. You must stay focused on making things look natural all the way. Don’t be obsessive about it. You can go ahead and make the necessary tweaks in the anchor text if that’s what you think will add to the relevance.

•    Diversification of traffic sources – It is seen that a majority of website owners are dependent on Google for the traffic to their websites. This could be harmful if the tactics changed overnight. You need to diversify so as to ensure the traffic doesn’t fall enough. Dependence on Google may harm your website.

•    Diversification of your Links – You can’t rely on a single tactic for a long time. That’s only going to push your ranking down. Your returns are also going to see an eventual drop. Try to focus on the origins of your links and try not to abuse it through overuse. Diversification is the final word here.

•    Diversification of marketing – You need to diversify your marketing skills and strategies. This is important if you’re to make marketing and content look all the way natural. Converse with people beyond your regular marketing team. You’ve to find out everything that will make customers come to you.

•    Diversification of perspective – It is important that you change your perspective if you want to see diversification working for you. You’ve to find newer things in the existing systems to make revolutionary changes as well as make them work.
The aforesaid SEO tips will help you see that your website is anything but lacking in diversity. The more diverse your website is the higher the potential of it reaching the apex within a short period of time. Continuous efforts will be necessary if you’re to see your website perform at par with other websites that have been adopting the latest techniques over a while now.