Do you want to see a 50 percent more conversions through your current efforts and amount spent on your monthly paid search? Would you like to receive a fat bonus and a significant increase in your campaigns? If yes, then read ahead.
To leave your competitors behind and get more impression volume, you can now easily spend a little more on bidding the keywords that were a little costly early.
For online marketers, the benefits of CRO(Conversion rate optimization) are endless, however, you should be able to apply the CRO correctly to get the perfect results and improve the testing success rates. Therefore, before you begin with the testing, it is essential to take correct steps to set yourself up for utmost success. Before you start with an ideation for CRO, its best to gain solid understanding of a qualitative and quantative data. This helps in further developing a right frame to brainstorm, whenever you want to execute a new tactic on your account. This ensures better chances of succeeding.
Integration of the Qualitative Data
The tests are based on the analytics data and because of the performance of numeric metrics and the performance of KPIs, it has become certain that we cannot be neglecting the importance of the data. However, to get the highest profit potential, it is important to understand the qualitative understanding. Qualitative understanding includes understanding customer requirements, needs and how well they are interacting with your site.
Following are some of the questions that will help you understand your customers needs and help you to further effectively communicate and convince your customer to purchase by removing any previous elements that were prohibiting your site to produce desired conversion rate.
- What is making your customers purchase your product?
- What is it that they are missing if they are not buying it?
- What opportunities will your product provide them with?
- What is the main reason or motivation behind the purchase?
- Have they tried buying the similar product before?
- What benefits or advantages they see after buying your product?
- How do your customers plan on using the product?
To get a better understanding on what has worked for your in converting customers and you can learn more from your current customers by asking them the following questions:
- How did your customers find about you?
- What did you customers like about your landing page and ads?
- What information did they like on your page?
- If there were one thing that they want you to change about your site or landing page, what would that be?
To understand why people who visited your website and did not purchase, you would like to ask the following questions:
- Why did they not purchase from your site?
- Were they able to find everything they were looking for on your website?
- Upon visiting your website, they wanted to purchase or chose to purchase from the competitor’s website?
- How could you have persuaded them to purchase the product?
Another way to get a better understanding of why, what’s, and How’s on the conversion rate, it is also essential and helpful to look through the competitor’s website.
How to Gather Qualitative Data
Gathering data can be done with the following ways:
- Get connected to your customers personally: Invest some of your time in calling and getting connected to your customers to have them answers questions for you. This way, you can suddenly give a good push to the conversion rate.
- Ask your representatives: Have a meeting with the top performers from the customer service teams and sales team to get their inputs on the sales and how to improve customer experience and get more sales. Always ask about the complaints they are getting to work on the weak points of your site.
- Analyze on site behaviour: To understand customer’s behaviour, have the software like CrazyEgg and ClickTale installed on your site, which captures where all your customers clicked and also provide you with small snippets as they navigate your web pages.
- Incorporate Surveys: You customer service team can provide your customers with free tools like SurveyMonkey, which enables customers to enter into sweepstakes to win gift cards.