SEO for Graph Search Engine (Explained)

ID-10048690

Image from: http://www.freedigitalphotos.net

Facebook’s newly launched Graph Search facility has been making waves for its smooth interface, comprehensive features, ease of customization, and its ability to nurture a greater rapport between users. That’s not all – Graph Search has also opened excellent Search Engine Optimization (SEO) opportunities prompting general users and even businesses to reinvent their SEO strategies.

Here’s an overview of the importance of SEO for Graph Search and the best tactics to adopt for search engine-related success:

Greater SEO Visibility

Graph Search uses Microsoft Bing to output results within the Facebook environment concerning people, shared photographs, addresses, and common interests. With over a billion users as well as millions of images, posts, links, and videos exchanged regularly, the Facebook ecosystem is indeed a superlative domain to concentrate one’s SEO campaign upon. In addition to the above, if an enterprise active on Facebook is able to create and manifest exhaustive enterprise-related data, there are greater chances of the accompanying products and services featuring high in search results and becoming popular eventually.

More Distinctive Search Results

With Graph Search, users are assured better and highly personalized search results mainly owing to the boosted “combination-search” facility. This facility allows users to input multiple terms in the same search function thereby making for a more unique search experience. For example – a user may desire to know how many of his or her friends like eating Chinese food and also watching adventure movies. (These preferences have, of course, been inputted by users earlier on via likes and comments.)

Display of Search Recommendations

Graph Search has been tweaked to engender search recommendations in the search bar. This will promote faster web searches leading to enhanced overall searches.

Benefits for App creators

Graph Search is especially advantageous to app creators because the engine will now display results founded on an app’s name. Moreover, well-liked applications will also indubitably feature in combination searches making them more prominent and searchable.

Benefits for Advertisers

The entire Bing-enabled search mechanism has been primed for advertisement display. Advertisements in search results can be targeted towards particular categories of users and consumers making for a more dynamic SEO environment.

Specific Suggestions for SEO Success

a) Develop Your Company Page:

At the outset, note that it is not mandatory to possess a dedicated Facebook page as your enterprise can still feature in search results if it is liked and commented upon positively by Facebook users. Nevertheless you would do well to generate and maintain a smart-looking and exhaustive enterprise page to be more visible and highlight your products and services in a better manner. Recommendations in this regard:

  • The more professional-looking and inherently high-quality your company page appears, the greater the SEO interest it will attract. Hence make the page visually appealing and content rich.
  • Ensure that fields pertaining to enterprise name, type, URL, address, products and services, and “About” section are duly populated with accurate data.
  • Ascertain that the information is relevant and that it is updated from time to time.
  • Analyze your fan base minutely and work assiduously to meet their tastes and expectations.

b) Harness Facebook Tools Effectively

Facebook entrenches several enhancement tools; you are forcefully advised to utilize these for:

  • Developing and accessing your dedicated page.
  • Personalizing the look and feel of your company page.
  • Molding various settings such as administrative rights, usernames, alerts, and privacy.
  • Redressing security concerns and software-related issues.
  • Enhancing the functionality of apps.
  • Editing your followers’ comments.
  • Generating usage statistics.

Conclusion

Now that Graph Search has taken off, care has to be seen that all enterprises get a level playing field and that established organizations do not undercut emerging entities. Facebook have realized this and are formulating authoritative rules to ensure conformity and order. Overall, the sheer usage and influence of Facebook will continue to witness heightened SEO-related success.

SEO for Podcasts (Explained)

It goes without saying that you need to have a good flow of traffic to your e commerce sites to generate revenue. There are several means of doing that. Most people would say Blogging, but is already becoming old hat. Move over blogging, hello Podcasts, the new kid on the block.

What is a podcast?

The word podcast has been coined from broadcast and iPod. It refers to a series of audio, video, PDF or ePub files broadcast in episodes; subscribers download these files via web syndication or stream them to their mobile devices and computers. These can be stored locally on the subscriber’s devices for viewing or listening even offline.

Many entrepreneurs are now turning to podcasts as a way of building their brand and popularizing their products. As you can have audio and video content in addition to text, podcasts present unique opportunities for entrepreneurs; they are an ideal choice for delivering content to your target audience.

But how do you ensure that people will find and subscribe to your podcast when there are so many out there? The answer lies in implementing SEO, just like you did for your blog.

Let us take a look at how you can implement SEO for podcasts to make it more appealing to search engine spiders:

  • First and foremost, ensure that the content of your podcast will be of interest to your audience.

  • The name of your Podcast must include words most searched for by users in that niche.

  • Give your podcast a brief but riveting description; these are always sought by search engines.

  • Give good ID 3 tags to your MP3 files; these should include keywords. ID 3V2 also includes support for URL fields and comments. While these tags are not yet being picked up by search engines, they will soon be, without a doubt, as specialty engines and software tools are already doing it.

  • Write a synopsis of your podcast and blog it! Be sure to incorporate your most vital keywords in the first few lines of your text without compromising the readability and attractiveness of the post.

  • You could also consider requesting members of your audience who directly link to your MP3 file to blog or guest post about your podcast.

  • Think about using a transcription service to extract excerpts or transcribe your podcast entirely. Segment your transcription and put each section into different web pages. Ensure that each page has a keyword rich title relevant to that portion of your podcast and link to the MPO3 file from each page. There are several transcription services available; all you need to do is send over the MP3 file or the URL and you will receive a Word document of the transcription.

  • Submit your podcast to podcast directories and specialized search engines.

  • To make your podcasts more interesting, showcase interviews with prominent people in the industry, customers who have used your product and so on. They could be phone interviews too; after all it’s a recorded audio file.

  • Talk about your podcast and make people around you aware of it. Podcasting is still a new method and there may be a lot of people who don’t know what it’s all about. Ensure that people in the media and bloggers are aware of your podcast. Request them to link to your podcast in their blogs or write ups.

  • Just as you would for your blog, share links of your podcast on your social networking accounts like Facebook and Twitter. Social sharing will ensure that a wider audience is aware about your podcast.

I don’t profess that these are the only tactics you can follow to implement SEO in your podcasts. But this list will certainly set the wheels of thought rolling in your brains, so you can also come out with more ideas. Be creative; think outside the box; be different; your site will get noticed, and linked to.