Facebook’s newly launched Graph Search facility has been making waves for its smooth interface, comprehensive features, ease of customization, and its ability to nurture a greater rapport between users. That’s not all – Graph Search has also opened excellent Search Engine Optimization (SEO) opportunities prompting general users and even businesses to reinvent their SEO strategies.
Here’s an overview of the importance of SEO for Graph Search and the best tactics to adopt for search engine-related success:
Greater SEO Visibility
Graph Search uses Microsoft Bing to output results within the Facebook environment concerning people, shared photographs, addresses, and common interests. With over a billion users as well as millions of images, posts, links, and videos exchanged regularly, the Facebook ecosystem is indeed a superlative domain to concentrate one’s SEO campaign upon. In addition to the above, if an enterprise active on Facebook is able to create and manifest exhaustive enterprise-related data, there are greater chances of the accompanying products and services featuring high in search results and becoming popular eventually.
More Distinctive Search Results
With Graph Search, users are assured better and highly personalized search results mainly owing to the boosted “combination-search” facility. This facility allows users to input multiple terms in the same search function thereby making for a more unique search experience. For example – a user may desire to know how many of his or her friends like eating Chinese food and also watching adventure movies. (These preferences have, of course, been inputted by users earlier on via likes and comments.)
Display of Search Recommendations
Graph Search has been tweaked to engender search recommendations in the search bar. This will promote faster web searches leading to enhanced overall searches.
Benefits for App creators
Graph Search is especially advantageous to app creators because the engine will now display results founded on an app’s name. Moreover, well-liked applications will also indubitably feature in combination searches making them more prominent and searchable.
Benefits for Advertisers
The entire Bing-enabled search mechanism has been primed for advertisement display. Advertisements in search results can be targeted towards particular categories of users and consumers making for a more dynamic SEO environment.
Specific Suggestions for SEO Success
a) Develop Your Company Page:
At the outset, note that it is not mandatory to possess a dedicated Facebook page as your enterprise can still feature in search results if it is liked and commented upon positively by Facebook users. Nevertheless you would do well to generate and maintain a smart-looking and exhaustive enterprise page to be more visible and highlight your products and services in a better manner. Recommendations in this regard:
- The more professional-looking and inherently high-quality your company page appears, the greater the SEO interest it will attract. Hence make the page visually appealing and content rich.
- Ensure that fields pertaining to enterprise name, type, URL, address, products and services, and “About” section are duly populated with accurate data.
- Ascertain that the information is relevant and that it is updated from time to time.
- Analyze your fan base minutely and work assiduously to meet their tastes and expectations.
b) Harness Facebook Tools Effectively
Facebook entrenches several enhancement tools; you are forcefully advised to utilize these for:
- Developing and accessing your dedicated page.
- Personalizing the look and feel of your company page.
- Molding various settings such as administrative rights, usernames, alerts, and privacy.
- Redressing security concerns and software-related issues.
- Enhancing the functionality of apps.
- Editing your followers’ comments.
- Generating usage statistics.
Now that Graph Search has taken off, care has to be seen that all enterprises get a level playing field and that established organizations do not undercut emerging entities. Facebook have realized this and are formulating authoritative rules to ensure conformity and order. Overall, the sheer usage and influence of Facebook will continue to witness heightened SEO-related success.