Wonder what pinging in SEO is? Want to know the importance of pinging for SEO? Want to know how often should one ping? Read on and you will know everything that you need to about pinging…
What is pinging? Is it important for SEO?
In simple words, pinging is the processes of letting the search engines know that there was a recent update on your website. The main goal is to increase the probability of your website getting indexed by Google, Yahoo, Bing and the likes. So yes, it is important for SEO benefits.
When should you ping?
You may ping when:
You want your newly incorporated keywords to be indexed by search engines
You have got a backlink from a reputed website
There is any recent content update in your website
Types of content which you need to ping
If you are a seasoned web master, then you will probably know when to Ping and how to Ping. But if you are a newbie then chances are that you have just started to pick up the internet marketing terminologies. And if you are a blog owner who updates his or her blog regularly, then you should know how to ping, if at all you want to notify Google that there was a content update on your website or blog. Here is what you need to do. The first step starts with quality content creation. The content can be anything ranging from texts to images to videos or any valuable piece of information that is useful to the audience.
Steps to Ping your content
Pinging is a simple process that can be accomplished in minutes. When you have updated any informative content on your website, the next thing you need to do is go to a pinging website and enter your URL and a little bit of information like: which category your update belongs to, the title of the newly added content, and the pinging service which you would like to choose. Once you’ve filled out the details, click the submit button. That’s it! You have finished pinging.
Here are a few popular pinging websites where you can ping your website or blog whenever there is an update:
In what way would Pinging boost your SEO efforts?
Pinging helps your SEO efforts to a great extent by alerting the web crawlers (also called spiders) that there is a new content in your website or blog for people to check out. Once the spiders start crawling your website, the probability of your website getting indexed for the relevant keyword and long tail search phrases increases. Besides the keyword appearance, various other factors like the quality of your content, your website reputation, traffic, and the number of backlinks to your site will also determine the chances of your website showing up in the top 10 Google search results.
Pinging will help search engines find your website much faster. So regular pinging gives you a great advantage over the sites with fewer activities and lesser pings. When your website gets indexed by the search engines due to regular pinging, it will automatically help drive more traffic to your website. So Pinging helps you in two main ways.
Tips to be followed when Pinging:
Use a fake name for Pinging purposes
Let your gender be neutral. That is, have names that don’t express your gender
Keep changing your Pinging Alias every now and then. Most importantly, don’t share your passwords with anyone
A word of advice: Pinging is a useful activity, but make sure you Ping your content only when there is an update in your site. Unnecessary pinging might lead to Google tagging your website as ‘spammy.
Tanya Hansen, a freelance writer for Homesecurityreviewsite.com – offers full home security to help protect your family, assets from burglary and other crimes. Home Security Companies’