Pinging for SEO (Explained)

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Wonder what pinging in SEO is? Want to know the importance of pinging for SEO? Want to know how often should one ping? Read on and you will know everything that you need to about pinging…

What is pinging? Is it important for SEO?
In simple words, pinging is the processes of letting the search engines know that there was a recent update on your website. The main goal is to increase the probability of your website getting indexed by Google, Yahoo, Bing and the likes. So yes, it is important for SEO benefits.

When should you ping?
You may ping when:
You want your newly incorporated keywords to be indexed by search engines
You have got a backlink from a reputed website
There is any recent content update in your website

Types of content which you need to ping
If you are a seasoned web master, then you will probably know when to Ping and how to Ping. But if you are a newbie then chances are that you have just started to pick up the internet marketing terminologies. And if you are a blog owner who updates his or her blog regularly, then you should know how to ping, if at all you want to notify Google that there was a content update on your website or blog. Here is what you need to do. The first step starts with quality content creation. The content can be anything ranging from texts to images to videos or any valuable piece of information that is useful to the audience.

Steps to Ping your content
Pinging is a simple process that can be accomplished in minutes. When you have updated any informative content on your website, the next thing you need to do is go to a pinging website and enter your URL and a little bit of information like: which category your update belongs to, the title of the newly added content, and the pinging service which you would like to choose. Once you’ve filled out the details, click the submit button. That’s it! You have finished pinging.

Pinging websites
Here are a few popular pinging websites where you can ping your website or blog whenever there is an update:
http://pingomatic.com/
http://pingler.com/
http://www.just-ping.com/
http://feedshark.brainbliss.com/

In what way would Pinging boost your SEO efforts?
Pinging helps your SEO efforts to a great extent by alerting the web crawlers (also called spiders) that there is a new content in your website or blog for people to check out. Once the spiders start crawling your website, the probability of your website getting indexed for the relevant keyword and long tail search phrases increases. Besides the keyword appearance, various other factors like the quality of your content, your website reputation, traffic, and the number of backlinks to your site will also determine the chances of your website showing up in the top 10 Google search results.

Pinging will help search engines find your website much faster. So regular pinging gives you a great advantage over the sites with fewer activities and lesser pings. When your website gets indexed by the search engines due to regular pinging, it will automatically help drive more traffic to your website. So Pinging helps you in two main ways.

Tips to be followed when Pinging:
Use a fake name for Pinging purposes
Let your gender be neutral. That is, have names that don’t express your gender
Keep changing your Pinging Alias every now and then. Most importantly, don’t share your passwords with anyone

A word of advice: Pinging is a useful activity, but make sure you Ping your content only when there is an update in your site. Unnecessary pinging might lead to Google tagging your website as ‘spammy.

 Tanya Hansen, a freelance writer for Homesecurityreviewsite.com – offers full home security to help protect your family, assets from burglary and other crimes. Home Security Companies

Content Curation for SEO (Explained)

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Ever heard of the term “Curated Content”? No? Okay this post is designed to enlighten you on everything that is related to it. Basically, Curated Content is an effective tool that is used by web masters to improve their search engine rankings. By subscribing to the Content Curation service, you can get fresh content posted on your blog site for a nominal fee that’s charged by the Syndication service.

It’s mandatory that any website that intends to climb to the top of the search engine rankings or stay at the top should publish fresh content and keep updating their sites frequently. As hiring a pool of writers and getting the content written can be highly time-consuming it’s imperative that you have a powerful system in place to take care of all those – and that’s where the technique of Content Curation comes in.

Using this Content Curation, you can deliver the right kind of content and adopt the right kind of online marketing strategy that your target audiences love – and all that can be done in half the time.

Content Curation Explained

As we all know, a museum is a place where all the rich and valuable things from the past are collected and preserved carefully. A content curator is one who does the same for your website. A smart content curator is one who uploads a post chosen from the day’s or week’s best blogs pertaining to your niche industry. The name given to this technique is ‘aggregation.’

Here are some common ways of looking at a Content Curator:

Distill – This type of content curator is one who looks to bring more clarity on a chosen topic and make it more understandable and appealing to readers. One great example was the recent Penguin Update that spurred a lot of confusion among the web masters and SEO experts. So there was a need for someone to come up with a clear and concise explanation to make the web masters understand the entire concept. Though there were a range of posts on the Penguin Update during that time, the post published by Pierre Zarokian was one that really stood out to many, if not all.

Mashup – The primary role of Content curators in this category is to cite references from multiple reliable sources and craft a content that is original by itself. Besides the references, it also requires the writer’s own creativity to come to the fore – as that’s how he or she can make the content more appealing and interesting. Mashup Content curators are those who can also look for external factors pertaining to the subject under discussion and craft compelling posts.

Chronology – These types of Content Curators are those who intend to put together a rich source of data from the historical timeline of a product or an event. Not too long ago, the timelines SOPA and PIPA were established by the Center for Rights. The action explained how these laws resulted in a mass protest by the internet world. A Chronological Content Curator is one who has to collect accurate information on those grounds and present it to the readers in an easy and understandable manner.

Elevate – A Content Curator who falls under this category is required to give a deep insight on a chosen subject based on his knowledge that he had acquired over the years by regular reading and detailed research habits. The curator might pull out details from various reliable sources and craft compelling content on various topics such as Negative SEO, Google Bowling etc. It basically involves creating a web of valuable information centered on a particular topic and presenting the most accurate information in a reader-friendly manner.

These are some of the important types of Content Curators you probably wanted to learn about and how each of them work.

Let’s shift our focus to how hiring a Content Curator would help a website owner.

Benefits of hiring a Content Curator:

Create valuable content – The primary role of a Content Curator being to discover and compile information-rich content, it would help your visitors find what they are looking for in your website.
More inbound links to your site – Besides posting valuable content on your site, a Content Curator also ensures that you get a good number of inbound links to your site.
Social media popularity – When the readers like, tweet, and share your content on the social media sites, there is an increased chance of your brands getting more exposure on the social world of internet.