SEO tips that could change your website for the better

It goes without saying that you need to have the best SEO strategies in place so that your website features amongst the search results of top search engines like Google and Yahoo. Google has been working a lot on developments. It’s hard to anticipate what’s yet to come, but there’s certainly a lot more to come than you can possibly imagine. It’s better to implement the strategies mentioned below than thinking about what Google could have in store for you.

SEO

Diversity

It is never without diversity that you’ll be able to make SEO work for your website. It is highly possible that you might not have thought that way before, but it is high time that you did. Diversification is the need of the hour and this will push your website to such high levels of popularity. The following are the strategies that will help you give your website the necessary boost. The 5 ways of diversification mentioned below see that your website is all prepared to face the competition that’s going to come its way in future.

•    Diversification of the Anchor Text – You wouldn’t want your anchor text to look like a spam, would you? Further, there is nothing natural about it. You must stay focused on making things look natural all the way. Don’t be obsessive about it. You can go ahead and make the necessary tweaks in the anchor text if that’s what you think will add to the relevance.

•    Diversification of traffic sources – It is seen that a majority of website owners are dependent on Google for the traffic to their websites. This could be harmful if the tactics changed overnight. You need to diversify so as to ensure the traffic doesn’t fall enough. Dependence on Google may harm your website.

•    Diversification of your Links – You can’t rely on a single tactic for a long time. That’s only going to push your ranking down. Your returns are also going to see an eventual drop. Try to focus on the origins of your links and try not to abuse it through overuse. Diversification is the final word here.

•    Diversification of marketing – You need to diversify your marketing skills and strategies. This is important if you’re to make marketing and content look all the way natural. Converse with people beyond your regular marketing team. You’ve to find out everything that will make customers come to you.

•    Diversification of perspective – It is important that you change your perspective if you want to see diversification working for you. You’ve to find newer things in the existing systems to make revolutionary changes as well as make them work.
The aforesaid SEO tips will help you see that your website is anything but lacking in diversity. The more diverse your website is the higher the potential of it reaching the apex within a short period of time. Continuous efforts will be necessary if you’re to see your website perform at par with other websites that have been adopting the latest techniques over a while now.     

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Social Media Mistakes Every Startup Should Avoid

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Social media has proven to be one of the most powerful Internet marketing strategies today. It is a low cost marketing tool and most useful for startups. But your success will depend on how well you use social media for your online marketing. The right method can covert a small local business into a global brand. Mistakes will render the effort worthless. Here are some social media mistakes every startup should avoid along with tips on how to avoid them.

Nebulous plans: A marketing strategy without a plan is impossible to implement. So here are some essential questions you need to answer before implementing them at startup:

  • What are the objectives of your social media marketing? Do they match the company vision?
  • What are the demographics of your buyers? Are they usually found on social networking sites?
  • Which of the social media tools suits your company’s image?
  • Have you identified the core team that is best suited to implement social media techniques for online marketing? They are responsible and accountable for a good launch.
  • How are you going to track the success of your campaign?

Breaking social rules: Social media has some unwritten and unspoken rules. Breaking these rules of etiquette can damage the image of your company. So these are some situations that you can avoid at startup:

  • Don’t get involved in too many social media networks. A long absence from any of them will result in breaking the loop with potential buyers.
  • A campaign that is just “I, Me and Myself” can sometimes be counterproductive. So an occasional mention of complementary or collaborative businesses would be more informative and engage the attention of prospective buyers.
  • Never have a social media marketing campaign that is negative about your competitors or this might have a boomerang effect. They might get curious about their products instead of yours.
  • It is best not to follow a person on Twitter or be friends on Facebook unless you intend maintaining the relationship for a reasonable amount time. Add someone as a friend only because you value the person’s opinion.

Bad timing: Let’s take an example – you are just launching a designer line of Indian ethnic apparel. You want to attract the interest of Indians and others living in the U.S. and U.K. Have you studied the timing at which your potential buyers are logged on, considering the difference in time zones? You can plan, design and time your social media marketing at startup when:

  • You know the timings at which your potential customers are logged on to social media sites,
  • If your target is a particular season, advertise online at least 3-4 months in advance so that customers have time to notice and book orders.

Not tracking success: The amount of online sales themselves is a feedback on your social media marketing techniques when you have just started. But you can also use paid online trackers that provide regular alerts whenever your products and services are mentioned on networks like Facebook, Twitter, blogs, etc. If you don’t know what potential customers are saying, how will you know what improvements are required?

Not knowing your competitors: “Know thy enemy” is a motto that will prove crucial at startup and forever. Keeping abreast of what they are doing, reading comments on their products and services, watching their participation in discussion forums, etc. will help you gauge their strengths and weaknesses so that you can plan an effective social marketing campaign at startup. You can design and modify your products to overcome your competitor’s shortcomings. If potential customers are mentioning some additional services they would like, you can add those in your products at startup and beat the competition.

Social Media in Promoting Your Financial Services

Role of Social Media in Promoting Your Financial Services

Finance plays a key role in daily lives. In today’s generation we need more money to lead luxurious life. But economy is growing quickly and the cost of living is also increasing day by day. Everyone is facing difficulties to manage their house expenses because it difficult to manage living expenses with their budget. Due to this everyone are facing financial problems and looking for other options to earn money.

Social Media in Promoting Your Financial Services

In market there is rising competition and there are many financial organizations like pawn brokers, credit card companies, bank loans, payday loans and so on .These companies offer financial facilities to people at reasonable rate.  Lenders are trying to attract customers to promote the financial facilities and there are looking to advertise their companies on media .Media have become a best platform for promoting about their products and it’s playing an important role in the society.

Using social media promote financial service and it becomes easy to pass the message and let every individual know about financial service and it can be recognized as brand. Before to promote your products on media was expensive but nowadays we can promote our financial services globally at reasonable rates.

  • Facebook: We can promote our financial services on Facebook and it would look really special when we are promoting it on Facebook fan page. Our main aim is promote our financial services on large social network so most of them will share on their profiles if they like our financial services.
  • Email: The other method of promoting about financial services and we think it’s a great tactic to attract customers giving them special offers and including the website in the email  would be more effective. I believe that we can at least attract 4% of customers by sending emails.

Promote videos on you tube: Create a slide show about your financial services by using Animoto .These kind of promoting products is done when we launch products in our organizations.

Online ads: Marketers promote their financial services online by purchasing digital ads and creating a websites for their companies. On internet we can gain more followers like Twitter.

A customer least spends 30 seconds to watch the digital ads. This helps the organization in promoting the products.

Promoting the financial services on social media gets the brand name for the products and attracts customers. By promoting on media we can give all the details of the product clearly. 

Now days most of the people use internet on mobiles so it would really help if our product is coming with application. People love using applications on mobile and make them free application so most of the customers will download the app this would help organization in promoting the financial service.

 

About the Author:
The guest post was contributed by Jessica, financial guest blogger from Manchester, UK. Find out more about her finance related blogs @financeport 

SEO Audit Considerations for Publishers

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Every site has a different process for carrying out SEO audits. When it comes to SEO audit these are the five main points you need to remember:

Scalable, Flexible Information Architecture

Of course it is important for all sites, but especially so for publishing sites because:

  • A lot of content will be added daily or weekly.
  • Most of that content is likely to be time sensitive.
  • This content will also generate more organic search visitors as compared to the category or even the home page.

So, it is important to ensure that archived content is easily accessible from the home page and that there is equal importance given to linking of new pages too. For this, you can do the following:

  • One way to do this is numbering your pages 1, 2,3,4… rather than just ‘Prev’ and ‘Next’ links on your home and category pages. This makes jumping to any page very simple. Create a page that works as a compilation of links to other groups of links. This way you will have pages that have 100 links per page. This means huge amounts of content very close to the main page. Think about whether the link set is useful for your visitors. Have the specific blog posts been tagged or classified in any other way?
  • Create a widget that uses info from your analytics tool to highlight popular posts.

When you structure an information architecture that is specific to publishing, you can ensure that the site is in a better position to have a higher ranking.

Tags and categories

These can be especially problematic from an SEO viewpoint. Here you might need to consider:

  • Who tags content, and what norms are being used, and whether there are too many tag pages, diluting link equity.
  • What is the basis for creating new tag pages and allocating posts to tags
  • What is the basis for the category organization
  • How much value all of this has for the visitors.

 

You will need to get these answers from the client or compare it with the value a current structure provides. You may have to completely rework the present implementation if it’s not correct.

Google News

Check if they are in Google news; if they publish original and quality content, they should be, and have crawlable HTML pages. Supposing their content is not being displayed in spite of being in Google News, you need to go about improving rankings.

Creating a robust and trustworthy site, getting visitors to share and link to your content etc are the normal things one does to improve rankings. Here are some other things you can do:

Google allows you to assign original and quality content a ‘Standout’ tag to separate it from rewritten or republished content. Make use of this tag.

Ensure that there are no technical problems that are affecting your ranking.
You can think about employing Google authorship to increase visibility in Search results too. These methods could give that extra push to your quality content.

Scalable Keyword Research

You should also have a plan for employing keyword research that will support different pieces of content.

  • You obviously can’t carry out keyword research for thousands of pages, but you could recommend particular keyword targets for pages at the top levels.
  • You could suggest how they could research and include keywords in content continuously. Let them know that they should not overdose on keywords or forcibly include unnatural variations but just make sure to include trending terms into the content innocently.

Try to organize things in such a way that you can give your inputs and the clients are able to act on them too.

Value Of Other Actions

A very important thing to recognize in any SEO audit is the method in which your client earns. You may need to find out what content is of more value than others.

Like, maybe some series have sponsors, making it of higher value. Learn about other offers like newsletter subscriptions and so on.

Social Networking

Improve Your SEO with Social Networking

Do you want to know how to enhance your Search Engine Optimization (SEO) through best use of social networking? There are several SEO techniques which can be used for improving your SEO through social networking, however, you need to find out the best techniques and bring them into play to be on the top of the SEO rankings. Focus on techniques which integrate SEO and Social media in effectual manner. 

Social Networking

Today SEO and Social networking go hand in hand, where SEO helps people find you while searching while social media assists in keeping the visitors engaged. It has been found that social networking impacts the search results to a great extent. People usually search for things through Social Networks, so why not enhance your SEO through effectual Social Media presence. Here are few techniques which you can use to optimise your SEO by creating a presence in Social Media:

Utilize Google + Frequently

Although Google+ might prove to be a boring social network, but businesses these days appreciate having a Google+ profile which helps in improving their SEO. This way with the help of Google+ profile you would be able to direct more traffic to your website.

Brand Building on Primary Social Networks

The most important thing is to create brand profile on almost all the primary Social Networks. It has been studied that millions of potential users join the primary social networks everyday and search for businesses through them. So why leave the chance of not being present and giving a competitive edge to your rival by not being present. Some of the most popular Social Networks where you should have your brand profile are:

  • Facebook
  • Google Plus
  • Pinterest and /or Instagram
  •  Twitter
  •  LinkedIn

Selecting a Twitter Plugin for Website

Facing a trouble in sourcing fresh and new content for your website to make it innovative and brand new for the search engines all the time? Here is a readymade solution; you can use Twitter Widget Pro Plugin. The daily tweets will act as refreshing and original new content which your website needs. Isn’t this an instant SEO booster for your website?

Use Brand name on Every Post

Each and every topic which is posted related to your industry should be linked to your brand name so that the Social Network Search gets to know about your company on every posting.

Quick Tips to improve SEO using Social networking:

  • Place Social Media Icons  on the Home Page of your website
  • Embark the campaigns which  gets you Liked,  Shared, Repinned and Followed
  •  Create Social Syndication and Proof
  • Utilise Social Bookmarking Sites
  • Use the ‘magic bullet’ Video Blogging
  • Optimise all the  social profile descriptions regularly

By using all these Social Networking techniques you can enhance and improve your SEO rankings on Google as well as perk them up as overall SEO rankings. Get your business name growing and a well-known brand through Social Networking by increasing the traffic to your website.