Last week, we covered what is Google Penguin Penalty. This week, we’re going to cover how to recover your site from google penguin update.
Official launch of Google Penguin on 24th April 2012 hit some of the websites very drastically. So after this date if you see that your web traffic has dropped suddenly, then blame Google Penguin Penalty for that. Trouble arises if your website gets hit by Penguin because this straightaway means Google does not like your website.
But need not worry this is not irreparable all you needs is careful and in-depth analysis that why your website was hit by Google Penguin. Next put a lot of hard work and you will be able to recover from the Google Penguin hit. There are few tricks which can be used for getting out of this mess. These techniques will not help you getting back to your original Google Ranking rather it will also keep you well groomed for the future such Google updates.
Tips for Google Penguin Recovery
- Make use of Google Webmaster Tools
Google Webmaster Tool is an effectual tool which you should start using to get guidance about your website. It helps you in finding the right kind of SEO for your website. It also assists in erasing the sitemap errors.
Using Google Webmaster also helps in future because you will get messages from Google, regarding any wrong step being taken by you regarding website. All you need is to sign-up and you will get to know about spamming, or cheap backlinks being posted on your website immediately.
- Avoid keyword Stuffing
Very high keyword density invites trouble because then you send the signal “Please check me out I have maximum content available”. So if you are stuffing keywords on web content knowingly or unknowingly stop doing it. Stuffing Keywords is basically a black hat tactic and you should avoid doing it by changing the older posts.
- Utilize Social Media
Get a Social media page/ pages for your website and mainly on Google+. Encourage the visitors to share the posts on your site and allow them to do so by adding sharing button on the web posts of your website. Socialising earns good credit for your website on Google.
- Create user friendly web content
The main reason for imposing Google Penguin penalty is to avoid bad or poor quality web content and to enhance the user experience. This can be done by creating quality web content by following few tips like:
- Clear site navigation through clear and visible buttons
- Layout should be simple and not confusing
- Avoid too many ads clutter on website.
- A nice and long intro paragraph with one image for each post is recommended.
- Use read-more page-break after every intro paragraph
- High bounce rate should be avoided on the webpage.
- Dispose of Spam Backlinks
Do not ever think of buying backlinks because Google hates them. The reason being these are automated and cheap backlinks which damage your website more than n doing any good. Link optimization and SEO should be strictly avoided. Automated SEO or the links software are supposed to be very bad for your website so get rid of them.