Google Adwords

Cost Efficient Tools and Techniques to Google Adwords

Google Adwords can make your business, or it can leave you at a loss – both figuratively and literally. Like any advertisement, it takes work. Adwords are no different from any other form of advertising, and unless you keep that in mind while writing your copy and managing your campaign, you are in for a lot of wasted effort and money.

 Google Adwords

The first thing to do is understand how Adwords works. People see your ad in a context. If the context is actually relevant to your ad, and if they click through to your site, you have a targeted visitor and a potential customer. If the content has something that speaks of free services and products related to what you are offering for a price, your ad will still appear, but the person clicking on it was looking for free stuff to begin with. You get a wasted click and not any useful traffic.

Fortunately, there is an easy way out of this problem. Google lets you set up negative keywords. You need to do some research to figure out what your negative keywords might be, but ‘free’ definitely comes to the top of anyone’s list. Once you have done this, at least there will no visitor looking for freebies clicking you to bankruptcy!

Find alternate and low cost keywords. Sometimes just a variation of a keyword performs just as well as a high cost one, but you have to look for it. Google’s own keyword listings and tracking tools are good enough for this purpose. `

Geotargeting your ads always helps. Make sure your ads are displayed only to people from geographical locations of your preference and at the correct hours.

Use Google’s tools to track and manage your campaign. Google rewards advertisers with low cost and better positioning if their campaigns are performing well. Weed out the badly performing campaigns and raise your overall score.

In any case, you should be monitoring your ads constantly to understand how effective each keyword is, and where. There are almost invariably some campaigns that get a lot of click through but not much sale. This curiosity arousing keywords must be eliminated or their exposure limited. Setting and forgetting is not the way to go when you are advertising online, because surfing habits are extremely dynamic.

Finally, even though this is not directly related to Adwords, it is of the utmost importance since, without it, you stand to lose even with the most effective campaign ever devised by man. Surfers are impatient people, and a click is perhaps one of the easiest of actions to perform. If, after clicking on your ad, the visitor does not land on a page that fulfils expectations generated by the ad, you will have a lot of dissatisfied traffic eating into your budget. Linking to content that you want to show your visitor will round off your campaign effectively, instead of using the more obvious choice of getting traffic to the home page of your site.

Social Media Marketing

Increase traffic with Social Media Marketing

Social Media Marketing, or SMM, is perhaps the most efficient marketing technique available, provided you have the time for it. Examples of Social Media sites are Facebook and Pinterest that let you interact with others of similar interest.

Forums were a precursor to Social Media, and they still exist, although severely limited when compared to a good social networking site. This does not mean forums are inferior – far from it. However, in a social media site, people frequently appear as themselves as opposed to forum members with avatars and specially created names tailor made to their specific virtual presence. Consequently, knowing your potential customers is never easier than on social media sites.

Social Media Marketing

The main difference between traffic through search engine optimization (SEO) and SMM is that SMM traffic is almost invariably targeted. Conversion rates are, therefore, higher than that of traffic that comes through SEO.

Conversion is visitors turning to customers or buyers. Anyone can visit your site if proper SEO techniques push it to the top of the search engine results, but the person who clicked through may not be looking for quite what you are offering. Or he might want to try other options. This is especially damaging in case of affiliate marketing where the last cookie gets the sale.

Cookie is a simple text file that is dropped to the visitor’s computer by the affiliate network. Cookies may expire in twenty four hours, thirty, sixty or ninety days, or never. This ensures that if the visitor returns to the product site you sent him to within the cookie’s lifetime, the sale will be tracked to you, and you will receive commission. However, if the visitor who came to your site is looking for other options and visits the same product site from someone else’s link, that person’s cookie will drop into the visitor’s computer, and if he buys, you will not get any commission even though you sent him first. This is a tricky situation that can be eliminated through social media marketing.

The concept of pre-selling is invaluable in any marketing. If you have enough social media presence, the visitor that comes to your site and clicks your link will most likely not look for other options. You have already pre-sold him the product through your sheer reputation and the  connection that you formed with him at the social media site.

There is another reason why social media marketing is extremely efficient: advertisement campaigns can be targeted to an extreme degree. Facebook, for example, has paid advertising options. Of the billions of users, you can target the exact customer profile you wish. A site like Quantcast can tell you what kind of people buy a certain product or service. When advertising on Facebook, it is possible to serve the ads to only those that fit the profile. As we have seen, social media profiles frequently present real people, and this factor, if weighed in properly, can make a serious difference to your overall marketing success.

Google’s New Disavow Tool Helps Combat Negative SEO

Google’s New Disavow Tool Helps Combat Negative SEO

In Google’s ongoing effort to ensure the quality of search results, they have provided web developers with another tool to be used in their SEO strategy. However, this new tool should be used with caution and only after you have taken the time to understand what it is and how it works. As with any new product, there is little information available to determine what the full impact of its use will be, so use it at your own risk and only when necessary.

So, what is the disavow tool and when should you use it? The disavow tool is used to alert Google when there are backlinks to your website that you want Google to ignore. It is a valuable tool to be used when efforts to have the links removed by other means have failed and the existence of these links is having a negative impact on your website rankings. You can learn more about other things that can negatively impact your rankings at ClickMinded, an online SEO training course.

Here are some of the circumstances where you might want to consider using the Google disavow tool:

If you believe your website is the victim of Negative SEO from a link-based attack, this tool is one of the best options you now have available for mitigating the damage caused by the attack. In these circumstances, other means of getting the links removed are difficult or impossible to do with any success. With the disavow tool, it’s a simple process to submit a list of links or domains to Google and have all those links disregarded when calculating the page rank of your website.

Another situation that might require the use of the disavow tool is receiving a bad link warning from Google. This is a clear indication that there may be a problem with the quality of links pointing to your website. The first step is to determine where the problem links are coming from. If you can get those links removed by other means, do so. If not, adding them to your disavow file and uploading them to Google is the best thing you can do.

If you have unsuccessfully tried to fix a bad-link warning or have received a link-based penalty for several months and a request for reconsideration has been ignored or denied, using the disavow tool will help to remedy the situation. However, be aware that it can take several weeks for changes to be applied. The disavow tool will not fix your problem immediately.

Finally, if your site was affected by Penguin and you believe it is because links that used to bring positive results are now being calculated negatively, the disavow tool can allow you to reduce the effect of links that you are unable to remove or change on your own.

The Google disavow tool has the potential to provide significant help to web developers struggling to manage link profiles. However, there is just as much potential for misuse and abuse. If poor links are having minimal effect on your website ranking, it is better to get them removed by other means or simply leave them alone. Using the disavow tool to remove every link that you suspect might be bad for your website could end up hurting you or the other website. The disavow tool should be a weapon of last resort, used only when necessary and all other options have failed.